Sam Booth

Sam is Director of Equals, a London-based event agency with global reach, whose passion for sustainability was ignited by witnessing some of the worst excesses of the event industry. As a graduate of the Cambridge University Institute for Sustainable Leadership he has been able to bring sustainable solutions and advice to his clients and challenge the status-quo across multiple projects and brands. He has recently undertaken the sustainability strategy of his parent company, Peppermint Events – the UK’s largest supplier of bar services for events and festivals – and is a volunteer for isla; an event industry network aiming to solve the big challenges through collaboration. Writes about: Sustainable business strategy Circular economy & waste Marketing and communications