Case studies

It is estimated that the carbon footprint of our gadgets, the internet and the systems supporting them account for about 3.7% of global greenhouse emissions

The fashion industry is littered with environmentally sustainable brands committed to working towards a greener future. The likes of Patagonia and Reformation have been...

AlmaNatura is the first Spanish B Corp (2013), the third in Europe, and currently has a higher score than Patagonia (153.8 points). AlmaNatura was...

Walking the line between greenwashing and conspicuous silence can be tricky for brands, but there are a few simple insights to help them get sustainability messaging right, writes Dave Caygill, founder of the Sustainable Business Guide and executive director of future strategy at Iris.

We speak to Dermot Walch, co-founder of Kedel Ltd, a family-owned small company located in the North of England. The company was created in...

We had the pleasure to chat with Bryony Jansen-Van Tuyll, Co-founder of Good Brand Guru – a platform that fosters collaboration between fashion professionals,...

The number of for-profit companies registering to become B Corporations (B Corps) is increasing on a weekly basis. But is this just yet another reporting or marketing tool in the sustainability toolkit or are there wider evidence-based benefits for SMEs? This article discusses the B Lab movement, its impact Assessment tool and B Corp certification. It then explores the reasons why one SME decided to become a B Corp and sets out the process and lessons learned so far.

We speak to Maribel Esparcia Pérez, co-founder of the European Sustainable Hospitality Club. What motivated you to start a career in sustainable hospitality?  I have a...

To kick off our case study series we asked one of our contributors to share some insights into how she is leading her business,...