Walking the line between greenwashing and conspicuous silence can be tricky for brands, but there are a few simple insights to help them get sustainability messaging right, writes Dave Caygill, founder of the Sustainable Business Guide and executive director of future strategy at Iris.
The number of for-profit companies registering to become B Corporations (B Corps) is increasing on a weekly basis. But is this just yet another reporting or marketing tool in the sustainability toolkit or are there wider evidence-based benefits for SMEs? This article discusses the B Lab movement, its impact Assessment tool and B Corp certification. It then explores the reasons why one SME decided to become a B Corp and sets out the process and lessons learned so far.
The Sustainable Business Guide is designed to be a source of practical, reliable information for business leaders. We believe that business can, and must, be a force for good. We are working for a just transition to lower carbon economy where businesses can regenerate the environments they operate in and the societies they serve.