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Getting started

How Brands Can Avoid Greenwashing and Tell Their Sustainability Stories

Walking the line between greenwashing and conspicuous silence can be tricky for brands, but there are a few simple insights to help them get sustainability messaging right, writes Dave Caygill, founder of the Sustainable Business Guide and executive director of future strategy at Iris.

Less But Better Meats, More But Better Plants

The plant-based market has exploded in the last few years. More citizens than ever are turning to plant-based products as alternatives to meat, dairy and other livestock derived foods.

How is UK government supporting SMEs in reducing their emissions? We speak to the team at UK SME CLIMATE HUB

No business is too small to play its role in the collective effort to reach net zero. Most SMES want to be more sustainable but are unsure where to start.How is government engaging with and supporting SMEs in the combat to reduce their emissions?

How to kick start the sustainability conversation in your team? Introducing “Couch to Carbon Zero”

Kick-start the sustainability conversation in your business today for an inspired, proud, climate smart workforce. How? Aimee Higgins shares how @couch to zero is supporting businesses to take climate action through an engaging and fun 10 day sprint, designed for busy people. In Aimee’s words, “nothing solves climate anxiety like ACTION!”

Is B Corp certification right for your business?

The number of for-profit companies registering to become B Corporations (B Corps) is increasing on a weekly basis. But is this just yet another reporting or marketing tool in the sustainability toolkit or are there wider evidence-based benefits for SMEs? This article discusses the B Lab movement, its impact Assessment tool and B Corp certification. It then explores the reasons why one SME decided to become a B Corp and sets out the process and lessons learned so far.

What are the six key sustainability focus areas for hospitality SMEs?

Sustainable practices are often chosen and evaluated on their direct impact on the operations and efficiency of a business. In the hospitality sector, like all sectors, for their success, it’s crucial to have processes, controls and well-informed management teams to guide the business focus and strategy. This article explores the six key areas of focus for hospitality SMEs to concentrate their attention on.

Keeping the momentum: How to use internal communications for a fruitful sustainability strategy

After empowering colleagues to buy into your sustainability strategy and integrating sustainability into your operating model you need to start sharing and reviewing your sustainability strategy. This is where communication is key to create engagement.

How to integrate sustainability into your operating model: some tools and processes to get you started

What are the internal processes you need to implement your sustainability strategy internally? Once your team are engaged how can you integrate your sustainability ambitions into your operating model? Here are some practical tips to get started.

How to get your workforce on board with your sustainability strategy

A sustainability strategy alone is not enough to make you a sustainable business. How do you implement a sustainability strategy internally? Well a good strategy starts first with people. This article is part of a mini series exploring how you can implement your sustainability strategy internally.

“My motto is to make the hospitality business a force for good.”

We speak to Maribel Esparcia Pérez, co-founder of the European Sustainable Hospitality Club. What motivated you to start a career in sustainable hospitality?  I have a...
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