David is the owner of Sustainable Business Guide and Founder of Terra Further, a consultancy which designs and deliver products and services that work for people, planet and profit.
Having spent a decade and half working in brand, product and marketing innovation he developed a keen sense of how to create and communicate compelling propositions. His time at Cambridge Institute for Sustainable Leadership has given me a solid understanding of the science and theory behind sustainability. He combined it with decades working with some of the biggest brands in the world including Starbucks, Samsung, VW, Mini, Yum! foods and Hertz.
He's now I’m on a mission to protect and regenerate nature and biodiversity by helping unlock the $200b / year pledged at Cop15 and putting it to work in the projects that can protect 30% of nature by 2030.
David started the Sustainable Business Guide to support SME businesses who are typically unable to access specialist help in sustainability industry yet are some of the organisations most in need of help transitioning to a low carbon and sustainable business model.
The Sustainable Business Guide is designed to be a source of practical, reliable information for business leaders. We believe that business can, and must, be a force for good. We are working for a just transition to lower carbon economy where businesses can regenerate the environments they operate in and the societies they serve.