Tamara Pitelen

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Co-founder of sustainable consultancy Greener Matters, I'm an Associate of the Institute of Environmental Management and Assessment (IEMA), as well as a graduate of the Cambridge Institute of Sustainable Leadership's Sustainable Business Management course. Before becoming a sustainability professional, I had a 25-year career in the media, starting out as a daily news journalist at The Christchurch Press in New Zealand before moving into digital media and magazine publishing in Australia, UK and Middle East. Now, along with my business partner, I help businesses and organisations understand the risks and opportunities of the decarbonising global economy as the race to net-zero by 2050 picks up speed. Sustainable business is good business. Originally from New Zealand, my work has taken me to London, Sydney, Hong Kong, and Dubai. I'm now based in Bath, UK (since 2016). While living in Dubai, I was Product Manager Digital for Arab Media Group, followed by Head of Digital at Arabian Radio Network. In both roles, I oversaw the groups' digital brands. From there, I moved to CPI Financial Publishing where I managed various consumer and contract magazines. A serial entrepreneur, as a side project in Dubai, I founded a magazine publishing company, Awakenings Media, in order to launch the region’s first health and wellness title, Awakenings Middle East. A second entrepreneurial project in Dubai was the launch of Social Circles Dubai, an online and offline social networking group.

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